Cosmopolitan, the UK’s media brand for young women is expanding its CosmoLiving by Cosmopolitan home collection in a new deal brokered by the licensing agency, IMG.
The CosmoLiving by Cosmopolitan collection will be expanded with new products created in partnership with leading textile manufacturer Comfy Group, including pillows, duvets, bed linen, cushions and throws, as well as bath and beach towels.
The new line will launch in May 2021 with Next, both in-store and online, followed by BrandAlley, Very, Amazon and SleepyPeople from June 2021, with prices ranging from £8 to £65.
CosmoLiving by Cosmopolitan has been popular since its launch in February 2020, and already includes home and garden furniture and accessories. The CosmoLiving brand is currently available to buy from Wayfair and Otto across Europe.
Angela Kim, senior international licensing director at Hearst, said: “After CosmoLiving by Cosmopolitan’s successful launch last year, we are focused on the expansion of this programme in the UK with even more products and categories that are modern, elegant and small-space friendly at an affordable price.
“Through data, we know this is what the Cosmopolitan audience is searching for. In the case of the textile category, the industry best, Comfy Group, is the most fitting partner for us to offer stylish bedding to our new retail partners.”
Bob Moryoussef, managing director at Comfy Group, said: “While we have a near half century experience in textile manufacturing, this partnership marks Comfy Group’s first licence with a media brand, and we’re delighted to be joining forces with one of the country’s most recognised consumer platforms.
“Our team has worked closely with Hearst and IMG to ensure this new collection offers the perfect combination of high-quality manufacturing and trend-driven design. We can’t wait for the launch and to see how the mix of stylish bed, bath and beach products are incorporated into the homes and lives of the dynamic Cosmopolitan customer.”
Additional new categories being targeted in 2021 will include electrical appliances and tabletop accessories.