Giants of the costumes and dress up market, Rubie’s isn’t letting the postponed calendar of trade shows stop it from putting on a show early next year, as it prepares to open the digital doors of its 365 dedicated Nuremberg showroom with exclusive virtual tours and live appointments.
The new Virtual Showroom will be streamed through private viewings, providing buyers with an experiential approach to remotely research, interact and place orders from their expansive portfolio of global licensed brands.
Graham Gardiner, general manager EMEA, said: “Online retail and remote selling is one of the big growth areas for our sector. With the Virtual Showroom, we are bringing the same tailored personal showroom experience our customers are used to when they visit our Nuremberg venue, from the comfort of their home or office.
“At Rubie’s we’re keen to position ourselves at the forefront of digital excellence through our ecommerce website, HUB platform and now our virtual Showroom. We are adapting the way our business operates to respond not only to the current crisis but also to be at the forefront of long-term trends and adapt to the shifts in consumer behaviours.”
Rubie’s states that increasingly, digital viewing platforms are on the rise and quickly becoming key tools to accommodate growing expectations in the current climate. They’ve been adopted as a means of promoting brand to the marketplace in the absence of physical events.
Gardiner continued: “Last weekend over 40 Key Customers from around the world were treated to a one-on-one interactive experience by using a live broadcast demonstrations of all the new products from Marvel, Disney, Lucas, Sony, DC, Harry Potter, Universal, Looney Tunes, Power Rangers, and many others major licenses.
“By using our Nuremberg Showroom, we were able to meet and present with our key partners. Customers have appreciated the personal approach and effort we have made in bringing our inspirational showroom to their desks.”
Rubie’s is looking to repeat the event early next year in the absence of physical Trade Shows and will be expanding these events in order to accommodate access for more customers throughout the UK and rest of the world.