The European kids’ content producer Cottonwood Media, has secured a new licensing partnership with South Korea’s Asiana Licensing Inc. for its popular animated pre-school series The Ollie & Moon Show.
Under the deal a special merchandising programme will be put in place to cover publishing, toys, apparel, collectibles, and promotions, while celebrating the show’s hero characters. The programme will focus on unique high-end collections tapping into a pre-school to tweens audience.
This partnership is following the successful debut of The Ollie & Moon Show TV series on EBS, one of South Korea’s leading TV channels.
Now into its second season, The Ollie & Moon Show has already sold into more than 150 territories worldwide, airing on platforms such as Tiny Pop, Netflix, TVO, Radio Canada, YLE, France TV, RTP, Canal Panda, Tencent Video, and Discovery (multi-territory).
The deal was brokered by Ana Micoud, who spearheads Cottonwood’s licensing business through her company The Wizards.
“Asiana Licensing is a perfect partner to extend this brand into the L&M arena as it has an unparalleled understanding of what the Korean audience wants when it comes to buying licensed merchandise, as well as an impressive track record for building promotional partnerships,” said Ana Micoud, founder, The Wizards.
“We are delighted to be representing the L&M rights for The Ollie & Moon Show. The TV series was extremely well received by viewers when it aired on EBS, captivating young audiences with its globetrotting storylines and educational/entertaining details which feature cultural experiences in various countries.
“As such, this is perfect timing to bring the adorable heroes of the show into the daily lives of children and their parents in Korea,” said Hangyung Kim, brand manager, Asiana Licensing Inc.
The Ollie & Moon Show is an animated, upper-preschool, television series celebrating unusual friendships, curiosity, and appreciating the differences in all of us. The series stars two cats – the carefree, adventurous, and happy-go-lucky Moon along with the practical, strait-laced, by-the-book Ollie.
The television series is based on the best-selling Ollie & Moon books created by Emmy winning author and illustrator Diane Kredensor.