CPLG is extending its global reach as the licensing group secures new partners across the Middle East, Turkey and Greece.
The licensing firm is joining forces with two existing businesses, FWD Licensing and License2Brand to form CPLG MENA and CPLG Turkey and Greece, respectively.
The new deals will see Abdel Boazzati, managing director of FWD Branding Ltd join forces with CPLG to establish CPLG MENA in Dubai.
Abdel boasts extensive experience in the field, having held tenure at Warner Bros. and having worked extensively in the Middle East. He joins as managing director of CPLG MENA.
Meanwhile, former Disney veteran and managing director of License2Brand, Anthe Louizos joins as managing director of CPLG Turkey and Greece. The industry expert will continue to be based in Athens.
“Both Abdel and Anthe have extensive brand building experience in their respective regions,” said Peter Byrne, CEO of CPLG. “We have not only added some great brands to our portfolio but have also brought in-house two of the best executives in their field.
“This further consolidates our position as the leading licensing agency across the western hemisphere.”
Steve Manners, EVP CPLG, added: “We are now able to offer a true EMEA solution to our licensors, maximizing opportunities across the region, with in-depth local expertise.
“Both Abdel and Anthe are a perfect fit within our culture and embrace CPLG’s ethos of expert common sense.”