CPLG has been appointed by DreamWorks Animation to represent Felix the Cat and publishing classic Where’s Wally? in France.
Together with DreamWorks, the firm will unveil the initial strategy for both brands at the Kazachok licensing show, which is running on April 8th and 9th in Paris.
CPLG France already works with DWA on Madagascar, Shrek, Kung Fu Panda, Dragons and Home.
"We are delighted to be extending our relationship with DreamWorks Animation and will be working closely with the talented team to position Felix as a true fashion icon," explained Marina Narishkin, MD at CPLG France.
"Where’s Wally? is a household name in France, although we know him as Oú est Charlie?, and we will be nurturing his development into new and exciting areas."
Jean-Francois Auquier, country director France, consumer products at DreamWorks Animation, added: "We are delighted to reinforce our collaboration with CPLG France. Their professionalism and commitment will position these beloved franchises in the French retail landscape at their very best."