CPLG has been appointed the EMEA licensing agent for the UglyDolls franchise.
The new deal will see the licensing specialist handle the IP for all EMEA territories excluding CEE and the Nordics.
It has been struck as UglyDolls continues to gain momentum across Europe, having recently named Hasbro the master global toy licensees and the global recording artist Pitbull signed on to the voice cast for the upcoming feature film.
CPLG will now look to develop an UglyDolls licensing programme across a broad spectrum of categories, with an initial focus on apparel, accessories and gifting, targeting young adults and kids.
Represented by master agent White Space Entertainment, on behalf of the global media company STX Entertaiment, UglyDolls started out as a doodle on a long distance letter between creators David Horvath and Sun-Min Kim.
It was developed into a single handmade plush character and later evolved into a plush toy line back in 2001. By 2006 it was named Toy of the Year by the Toy Association and in 2019 the franchise will hit the big screen with its own feature length animated movie released via STX Films.
Stephanie Sperber, CEO of White Space Entertainment, said: “I have worked with CPLG in the past to build comprehensive consumer products programmes, and when it came down to choosing a licensing agent in Europe, they were my first call.
“I look forward top working with CPLG to build UglyDolls into a massive franchise.”
Steve Manners, EVP of CPLG, added: “We are delighted to be working with Stephanie, her team and STX Entertainment on UglyDolls.
“We love the history and message of the brand, which is so relevant today. The movie will elevate the franchise to a new level, and we anticipate announcing market-leading licensees across Europe very soon.”