CPLG has been named the licensing agent for Germany, Austria, Switzerland and France for the fashion brand Chic & Love.
CPLG will now develop the Chic & Love licensing programme across a range of fashion and lifestyle categories including apparel, accessories, paper and stationery, bags, luggage and tech accessories.
Chic & Love is a Spanish women’s clothing and accessories brand targeting girls and women from 15 years. The brand launched in June 2017 at key retail chains including El Corte Ingles, Fnac and Carlin, and will be present in more than 2000 Spanish stores in 2018.
Chic & Love’ brand DNA focuses on the affordable luxury market. Through a strategic alliance with Swarovski, Chic & Love incorporates Swarovski crystals into many items in their collections.
The brand is now present in more than 15 countries including Spain, Portugal, the USA, Canada, Mexico and Russia and expanding to new territories in 2018.
Julien Barbier, MD of consumer product connection, said: “We are delighted to collaborate with CPLG on Chic & Love. Joachim and his team have understood from the very beginning the DNA and potential of the brand.
“Their expertise and hard work has already generated a lot of interest in the territories they cover, and the first agreements should be announced very soon.”
Joachim Knodler, MD GAS and France at CPLG, added: “We are excited to work with the brand Chic & Love in Central Europe and add this fantastic fashion brand to our portfolio. From the start, we have had positive feedback from retailers and licensees across all categories.”