CPLG North America has signed an exclusive representation agreement with Evolution Management + Marketing to represent its key home and lifestyle clients for licensing and brand extensions.
The firm is looking to expand the firm’s brands in the home and garden, design and renovation space.
Some of the DIY Experts and TV hosts represented by CPLG will include Old Home Love’s Andy and Candis Meredith, Man Caves’ Jason Cameron and Going Yard’s Chris and Payton Lambton.
“The opportunity to partner with Evolution’s first-class Home and Lifestyle experts represents a perfect strategic fit in our continued expansion to represent leading brands in North America,” said Ted Larkins, SVP/General Manager of CPLG North America.
“Their talent have incredible appeal in their respective categories, and we’re excited to introduce them to the retail markets and help them engage with their fans through various consumer products, retail partnerships and promotional opportunities.”
Brian Samuels, partner at Evolution, added: “CPLG North America is the perfect partner to develop and launch a strategic consumer products business based upon our clients’ expertise.
“CPLG brings an incredible pedigree of licensing expertise to our talent and will help extend their brands to reach the millions of passionate fans that tune into their shows on HGTV and DIY Network.”