CPLG secures raft of UK partners for Snoopy and Peanuts ahead of 70th year

CPLG has secured a raft of new deals for Snoopy and the Peanuts gang here in the UK.

The tranche of new signings arrive as the brand prepares to celebrate its 70th anniversary next year.

The slate of new partners includes apparel from Fashion UK, Kokomo for health and beauty and Blueprint for stationery. Meanwhile, Hype has joined for greetings cards while Ecell Global is developing phone cases and Portico a range of calendars.

In the food category, Asvina has launched Roasted Peanut Cookies and Peanut Butter featuring Snoopy, Woodstock and Charlie Brown on packaging.

“We have some of the best-in-class licensees on board bringing fantastic Snoopy products to market in the UK,” said John Taylor, managing director UK at CPLG. 

“With further deals in the pipeline across ceramics and publishing, and with new fashion collaborations launching later this year, the UK licensing programme is set to reach new heights as Peanuts turns 70 next year.”

These new deals join a host of existing licensees already in place for a number of categories, including nightwear (Somerbond, Aykroyds & TDP), hosiery (Misirli), adult apparel (Brand Alliance), babywear (Paul Dennicci), footwear (Brand International Group), accessories (William Lamb), and plush (Aurora).

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