New deals for the brand spans ebooks, dress up and floor puzzles

CPLG signs as UK agent for In the Night Garden

DHX Media has appointed CPLG as the UK agent for its preschool property In the Night Garden.

The firm has signed a raft of licensing deals in both the UK, and Australia.

In the UK, Inspiration Works is set to produce ebooks based on the property, while VMC has the rights for dress up items and winter accessories.

Elsewhere, Ravensburger has picked up rights for boxed and floor puzzles, with Worlds Apart releasing In the Night Garden ready beds, play tents and inflatable seating. Dreamtex is creating a range of themed bedding, towels and facecloths and Trademark Collections is set to design bags and backpacks featuring the Night Garden residents.

A Night Garden annual is on the way from Century Books complete with i-tech index cards, giving them an interactive capabilities with tablets.

DHX Media has also renewed Penguin Childrens’ Books publishing license in both the UK and Australia to produce In the Night Garden stories in print.

In Australia, deals include Jasnor Toys being appointed as master toy partner, and a DVD deal with ABC Roadshow Entertainment.

“In the Night Garden continues to prove its longevity as a preschool success, with generations of young families making Igglepiggle and Upsy Daisy an even bigger part of their day to day routines with themed merchandise," said Stephen Gould, Commercial Director at DHX Media.

"This property has a growing fan base both in the UK and abroad, and DHX Media, together with CPLG, is committed to partnering with the best names in licensing and merchandising to extend the presence and success of the brand.”

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