The third party licensing agency, CPLG has acquired the German outfit, Team! Licensing GmbH in a move that firms up the companies expanding operations in Europe.
CPLG Germany represents a wide range of licensors, including CBS, Sesame Street, MGM, Dr. Seuss, Line Friends, SEGA, and Tetris, as well as brands including IronMan, Perfetti Van Melle, and Apex Global Brands.
The acquisition of Team! Licensing will, amongst others, bring Peanuts into the overall CPLG German representation.
Maarten Weck, EVP and MD of CPLG, said: “We are very excited to join forces with Team! Licensing. By combining our strengths, we have created a German agency powerhouse. The extensive expertise from both companies brings unprecedented licensee, retail and promotional capabilities, and offers licensors the most comprehensive service in GAS and across CPLG’s multi territory structure.”
Katarina Dietrich and Gerold Kolenbrander, joint founders of Team! Licensing, added: “We are excited for Team! Licensing to become part of CPLG’s multi territory structure which will strengthen our client relationships both in Germany and across EMEA.”
Joachim Knoedler, managing director, CPLG Central Europe, oversees CPLG’s Germany operations. Katarina Dietrich and Gerold Kolenbrander will continue as senior advisors to the business.