A new partnership with Fashion Comics, Pitti Bimbo, CPLG Italy and Mercis BV will see fashion houses come together to launch a special look for Miffy.
Il Gufo, Monnalisa, Ice Iceberg, Twinset Simona Barbieri and more have created an exclusive design to dress the Miffy plush toys.
Each of the designs were then auctioned off via CharityStars from April 14th, while a special edition t-shirt was also showcased during the 83rd Pitti Bimbo show at Fortezza da Basso.
Proceeds from each of the two projects will be donated to Oxfam Italia, to support the charity’s initiatives to help refugees.
The T-shirts designed by Il Gufo for Miffy are available now in stores in Milan, Rome, New York, Paris and online at shop.ilgufo.it