CPLG to develop licensing push for Rainbow Ruby

CPLG has been appointed by CJ E&M to represent the new CGI-animated pre-school series Rainbow Ruby globally, excluding Asia and LATAM.

The show is produced by CJ E&M in association with DHX Media, which handles television sales in the US, Canada and EMEA (excluding France) and China Entertainment, which handles television sales and L&M business in China.

Rainbow Ruby follows the adventures of six-year-old Ruby, a resourceful little girl who takes viewers on a magical journey in every episode to Rainbow Village, a whimsical land where her toys come to life.

“We are thrilled to be working on Rainbow Ruby which will inspire a new generation of girls around the world," said Steve Manners, executive vice president, CPLG.

"The themes, characters and backgrounds are magical and colourful and a gift for the creation of imaginative and creative products. We hope to be able to confirm key licensing partners soon with product launches earmarked for late 2017."

CPLG will develop a global and comprehensive licensing programme tapping into the series’ key themes of friendship, fun, adventure problem solving and imagination. The licensing programme will also reflect the aspirational themes explored throughout the series.

“We are very excited to partner with CPLG on Rainbow Ruby,” said Dongsik Shin, SVP, CJ E&M Animation.

“We believe that Ruby will touch the heart of children worldwide and help them make their dreams come true. We expect that 2017 will shine with Rainbow Ruby.”

CJ E&M signed a partnership with UNESCO in March to support the Girls’ Education Global Campaign. A share of the sales from Rainbow Ruby character products will be contributed to UNESCO’s global fund for promoting girls’ right to education.

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