Music brand Billboard has appointed CPLG to represent the brand’s licensing initiatives for products and retail across Europe, the Middle East and Africa.
The partnership aims to ‘to amplify an already extensive international portfolio of consumer product categories’.
The licensing agreement will include categories spanning apparel and accessories to audio and electronics, stationary, food and beverage items, toys and games, and music compilations, in addition to other products.
“Working with CPLG will allow Billboard to not only further expand our branded consumer products and retail initiatives into new territories, but also accelerate our international growth with a known industry leader,” said Francisco Arenas, senior vice president, business development and licensing, Billboard and The Hollywood Reporter.
“With our aggressive expansion agenda into new businesses, CPLG will complement our strategy with local knowledge, which will allow us to partner with best-in-class licensees and retailers in the region.”
Steve Manners, executive vice president, CPLG, added: “This impressive partnership will introduce a new audience to Billboard and allow the global music brand to connect with their loyal followers through the launch of consumer products in these markets."
Earlier this year Billboard appointed IMG as the brand’s licensing agent in Asia and back in April, Billboard and fashion retailer Oxygen partnered to create the brand’s first-ever apparel collection which then debuted in the Philippines.