Leading children’s craft brand Crayola is celebrating its centenary with a UK wide retailer experiential tour.
The Crayola Bus Tour will be stopping at various retailers around the UK, inviting kids and adults alike to celebrate ‘100 years of colour’ with games, themed play areas and performers.
From August 24th to September 3rd, a Crayola branded double-decker bus will visit locations across the UK with dedicated play areas featuring the Crayola My First and Toy products.
The tour will be stopping off at a selection of Toys R Us, Smyths and Hobbycraft stores up and down the country, targeting key back to school buying periods over the end of the summer holidays.
Pip and Tip Crayola character performers will be on hand to guide families through the various games and activities.
“We are thrilled to announce the Anniversary Bus Tour to celebrate 100 years of colour in the UK,” said Cheryl Read, senior bran manager at Crayola UK.
“This year is a milestone for the Crayloa brand and this is a fantastic way to celebrate. The tour is part of a UK wide consumer engagement programme launching on a local level celebrating the history of this global brand.
“Crayola has evolved from humble beginnings through the manufacture of packs of iconic crayons to today’s more advanced product offerings including moving into virtual creative play experiences with the new Easy Animator.”
Updates and appearance schedules for the Crayola Anniversary Bus Tour will be posted on the Crayola UK website. The tour will be supported by a programme of PR activity.