Crayola partners with Native Shoes to launch bold new range of designs

Crayola has launched a new collaboration with the footwear brand, Native Shoes, to celebrate a shared creativity through the launch of a range of new designs featuring the bold colours of the arts and crafts brand.

The Jefferson, Jefferson Child, Spencer LX, and Charley sandals have each been reimagined with a bright, abstract scribble print, mimicking the effect of classic Crayola markers. An additional four-scribble print sees the Jefferson Child sandal emblazoned with different colour scribbles on each side.

A range has also been launched for those looking to make a bolder statement, with a vivid ombre block print available in nostalgic shades of Sunny Side Up Yellow, and Navy Niblet Blue applied to the sandals collection.

As with all Native Shoes, the 11 styles in the Crayola collaboration are designed to tread lightly on the planet. Fully recyclable through the Native Shoes Remix Project, the shoes can be shipped back free-of-charge once outgrown, to be transformed into colorful playgrounds for local communities in Native Shoes’ hometown of Vancouver, Canada.

Kyle Housman, CEO of Native Shoes, said: “As a brand, Native Shoes is all about making it easy for all to Live Lightly. We celebrate the happy moments, bold colors and light footprints which make our world a better place. With its bright colors and boundless inspiration, Crayola is a natural partner, and we’re so excited to work with them on this collaboration.”

Warren Schorr, vice president of business development and global licensing, Crayola, added: “Crayola strives to help parents and educators raise creatively-alive kids. We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Magic Light Pictures partners with lifestyle brand Joules for exclusive The Gruffalo collection

Magic Light Pictures is partnering with the premium lifestyle brand, Joules, for the launch of …