Crayola has partnered with tween girl lifestyle company, Fashion Angels to co-create a range of activity and lifestyle products.
As part of the agreement, Fashion Angels and Crayola will launch a raft of arts and crafts offerings, aimed at the tween market.
“We see this partnership with Crayola as a very natural coupling for Fashion Angels,” said Mark Miller, CEO of Fashion Angels Enterprises.
“Both companies are extremely innovative, highly creative and both are deeply committed to helping young people to become confident and inspired adults.”
Warren Schorr, vice president of licensing for Crayola, added: “The Crayola and Fashion Angels product development teams are both extremely eager to begin their collaboration.
“We fully expect the results of this partnership to bring a high level of excitement and innovation to the tween market.”