Crayola is adding its very own cast of animated characters to its portfolio, to help connect with its audience.
Scarlet, Denim ‘Denny’, Asparagus ‘Gus’ and Goldenrod ‘Rod’ each boast a unique personality and will engage consumers to connect with various personality traits, from nervous to sassy.
"As a beloved brand to parents and children for over a century, the characters are a new and fresh way to connect with our audiences," said Melanie Boulden, SVP of marketing at Crayola.
"The Crayola Characters tap into nostalgia, fun and humour and will appeal to kids of all ages and adults alike."
Each of the characters were created in partnership with McGarry Bowen and animation firm Aardman Nathan Love.