Creative Concepts introduces MasterChef-inspired cookware collection

In partnership with Endemol Shine North America, producers of the hit competition series MASTERCHEF, global retail product manufacturer and distributor Creative Concepts has announced the introduction of MASTERCHEF branded Cookware Sets: The CHAMPIONS’ Collection.

“We were inspired to bring the full MASTERCHEF experience, which celebrates the passion and creativity of cooking, to kitchens nationwide through innovative cookware crafted with utmost excellence and driven by family-first safety,” says Sunny Tuli, Senior Vice President of Creative Concepts. “Our goal at Creative Concepts is to help impactful brands bring innovative products to market. This functional cookware will provide consumers with lasting protection and an easy, healthy and stress-free cooking experience.”

The MASTERCHEF CHAMPIONS’ Collection Cookware is suitable for induction, gas, electric or halogen cooking, and is oven-safe up to 400° F. It features five-layer heavy gauge construction for warp-free strength and even heating for all types of cuisines, while the solid riveted cast stainless steel handles with silicone ergonomic grips stay cool and soft to the touch for ultimate ease of use.

The series’ unique Silver Ion Fusion Guard Technology infuses each piece of cookware with silver ions, which have proven antimicrobial effectiveness, while the titanium reinforced non-stick coating provides long-lasting durability and stress-free functionality. All pots and pans deliver an enhanced PFOA-, PFOS- and PTFE-free cooking surface.

“We are thrilled to partner with Creative Concepts for an innovative line of cookware sets infused with Silver Ion Fusion Guard Technology,” says Scott Shillet, Vice President, Licensing, Endemol Shine North America. “With this collection of high-quality pots and pans, fans will feel like a true MASTERCHEF Champion in their own kitchens.”

The CHAMPIONS’ Collection comes paired with exclusive, easy-to-follow recipe cards crafted by finalists and winners from the hit culinary competition series. Now available on FusionGuardCook.com starting at $59.99, the collection is offered in the following sets in either orange or gray.

Expanded online and in-store retail availability is slated for Q1 and Q2 2022.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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