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Créme de la Mer launches exclusive Little Miss Miracle character with Sanrio

Sanrio has signed a new global collaboration with Créme de la Mer that sees the health and beauty specialist reimagine the world of Mr Men Little Miss.

La Mer has entered the world of the children’s author and illustrator Roger Hargreaves to concoct the new exclusive character Little Miss Miracle.

‘An homage to Dr Max Huber and the transformative powers of La Mer’s renewing Miracle Broth elixir, Little Miss Miracle celebrates hope and perseverance,’ read a statement from the La Mer team. ‘Full of endless personality and energy, the imaginative illustration captures the whimsical wit and positivity that Mr Men and Little Miss characters bring to the world.’

A La Mer exclusive character, Little Miss Miracle debuts with a limited edition Créme de la Mer.

“We are honoured to partner with the prestigious Créme de la Mer on this exciting global collaboration. Our exclusive Little Miss character was created to help tell the La Mer story in a unique way that’s never been realised before,” said Alastair Mcharrie, licensing director at Sanrio.

“The product combines the whimsical world of the Mr Men Little Miss with La Mer’s legendary Miracle Broth.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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