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Crunchyroll partners with Webtoon to co-produce original animated content

Anime specialists, Crunchyroll has partnered with the digital comics publisher, Webtoon, to develop and co-produce new, original animated content. 

The partnership will delve into Webtoon vast vault of properties, while both companies will handle the distribution, licensing and retail of each new series.

Crunchyroll general manager, Joanne Waage, said: “We are extremely excited to be partnering with Webtoon. Webtoon has a tremendous catalogue of content and creators that resonate deeply with our audience and we can’t think of a better way to delight fans than by bringing these stories to life through animation.”

Webtoon SVP of IP development, Taylor Grant, added: “There is tremendous crossover appeal with our audiences, and exceptional creative synergy on the types of stories we want to tell.

“We’re excited to partner with Crunchyroll to bring our globally appealing characters to audiences and consumers in new ways, as well as create new opportunities for our talented creators.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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