Agents taken on in France, CEE, the Nordics and Israel for ZeptoLab brand.

Cut the Rope expands into new territories

ITV Studios Global Entertainment and ZeptoLab have appointed a number of new agents for Cut the Rope, expanding its reach across the globe.

Lagardere Active TV Licensing & New Business has come on board for France; Plus Licens has been appointed for Central and Eastern Europe and the Nordic countries; and Brand isReal has signed for Israel.

Trudi Hayward, SVP head of global merchandise at ITVS GE, has been working alongside ZeptoLab to appoint Cut the Rope agents in Europe and Israel. She will also manage the representatives on behalf of the two firms.

"These appointments continue the extraordinary Cut the Rope success story," said Hayward. "Thanks to a growing number of carefully selected and highly respected regional agents, its success with licensees and at retail could soon match its popularity on so many major digital platforms."

Tanya Haider, head of licensing and merchandising at ZeptoLab, added: "Cut the Rope is much, much more than just a game. We’re certain that the newest agents to join the Cut the Rope licensing family will not only build the brand in their home markets, but help to grow its presence across the globe."

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