ITV Studios Global Entertainment and its Spanish agent Enjoy have secured a raft of deals for Cut the Rope in the Spanish and Portuguese markets.
A number of regional partners have been added to the worldwide licensees already on board.
The new signings include Copywrite Europe (back to school), Van der Erve (apparel), Helvi 2000 (apparel), Risi (sweet snacks), Dracco (candy), Alfaguara (publishing), Creaciones Euromoda (home textiles) and Arazonia Multimedia (PC games).
"Spain is proving to be hugely receptive to the Cut the Rope brand and Enjoy has pulled together a terrific brand programme for Om Nom," said Trudi Hayward, SVP, head of global merchandise at ITVS GE. "We are gearing up for the Iberian retail launch for Cut the Rope merchandise later this year on the back of the UK launch this spring."
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