Zeptolab has signed a multi-market Happy Meal promotion with McDonald’s for its popular mobile game brand, Cut the Rope.
The deal was brokered by ITV Studios Global Entertainment, Zeptolab’s master licensing agent in Europe.
Starting this summer and continuing through to October 2014, the promotion will run in 37 markets across Europe and every Happy Meal purchase will come with one of eight fruit-themed Om Nom toys.
The promotion has also seen the launch of the Cut the Rope: Hungry for Fruit app game.
The app is available on McDonald’s Happy Studio on the iOS and Android platforms and sees players popping floating bubbles that contain fruit, or Om Nom himself.
Store window takeovers, fruit sampling, fun fruit recipe cards and premium demos will also form part of the promotion.
Trudi Hayward, Senior Vice President, Global Head of Merchandise at ITVS GE said, “This multi-territory partnership with McDonald’s Europe demonstrates the calibre of major promotional partners that Cut the Rope is now attracting on a global scale.
"A 360-degree entertainment franchise with a presence that extends across digital games, broadcast, consumer products, promotions and social media, Cut the Rope is perfectly placed to provide engaging and interactive experiences, in the real world and the digital space.”
McDonald’s UK is not participating in this promotion.