Cyber Group Studios partners with Peacock for animated adventure series Press Start!

Best known for its award-winning preschool show Gigantosaurus, Cyber Group Studios has partnered with OTT video streaming service Peacock for new CG animated comedy adventure series Press Start!

Aimed at children aged 5-7, Press Start! is based on the bestselling and award-winning book series of the same name from Scholastic. Emmy-winning writer and showrunner Scott Kraft (PAW Patrol) is executive producer. The series is in production now and expected to begin streaming on Peacock in Q4 2023.

Press Start! (52 x 11) follows the adventures of Sunny and Rue Zaki, a dynamic brother and sister duo whose mysterious game controller gives them the ability to enter the world of their favorite fast-paced videogame, “24 KARAT QUEST”. Inside the fantastical game world, they team up with their videogame idol, Super Rabbit Boy, and help him save the world one eight-bit villain at a time.

Cyber Group Studios will support Press Start! at retail with a comprehensive merchandising programme. Last year, the company appointed Retail Monster to develop a strategic licensing programme in the U.S. based on the show.

The Press Start! graphic novel-style early-chapter books by author/illustrator Thomas Flintham have sold more than 2 million copies in the U.S. since their 2017 debut. Currently, 11 titles are available with four more in the pipeline. The books are published in 11 international territories.

Karen K. Miller, President & CEO, Cyber Group Studios USA, says:  “Press Start! is an internationally acclaimed book series that has thoroughly captivated readers by immersing them in the dynamic, fast-paced videogaming world led by a brother and sister team who together apply real-life skills to help save the day. This series takes inspiration from the books and will keep new and existing fans on the edge of their seats.”

Kristofer Updike, Vice President, Kids Development Entertainment Scripted & Unscripted Content NBCUniversal Television and Streaming, adds: “As Peacock doubles our original animated preschool content, we are thrilled to be working with such talented partners at Cyber Group Studios on the new, diverse series Press Start!, based on the award-winning Scholastic book series by Thomas Flintham. Our commitment to building a platform of trust, innovation, diversity and a place to call home for preschoolers, parents and caregivers is ever present in everything we create.”

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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