Cyclewear studio Milltag turns it up with Motorhead collaboration

The cyclewear studio, Milltag has partnered with Global Merchandising Services to launch a new range of cycle gear inspired by the heavy rock legends, Motorhead, tapping into the vibe of some of the band’s iconic song titles Iron Horse, White Line Fever and Keep Us On the Road.

Produced in partnership with GMS, the collection promises to be ‘more metal than most bikes’ as it arrives emblazoned with the band’s famous ‘War Pig’ logo and motto, Everything Louder Than Everything Else.

Milltag founder and creative director, Ed Cowburn, said: “It’s with great excitement that we start 2021 with a collaboration with Motorhead that should blow away the cobwebs.

“We hope the collection will reach a wider audience of music loving cyclists who want to wear cycling clothing that means something more to them than just another item of functional clothing.”

In developing the line, Milltag has opted for its club fit jersey which uses a roomier fit while not being too baggy. The collection is billed a ‘perfect when worn as a full set, but still easily identifiable as individual pieces.’ The cap and snoof feature large scale designs of the ‘War Pig’ logo.

Jens Drinkwater, Global Merchandising Services, added: “Milltag produces excellent, technical cycling apparel and we are incredibly excited to see fans take to the road in this unique collaboration.”

The range will be available for pre order via the Milltag website www.milltag.cc from Friday February 5th for a limited time (ending February 20th) for delivery in April.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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