Dan Dee International, a global leader in baby, pet, plush, and home décor products, and Graco, one of the world’s most recognised and trusted children’s products brands, have announced a new multi-year licensing agreement.

Dan Dee has plans to help expand Graco with an extensive line of innovative play, activity, storage, and functional baby products for at-home and on-the-go, set to launch in North America in 2023.

“We are delighted and honored to be partnering with Graco,” says Mark Matheny, Head of Licensing, Dan Dee. “This agreement will showcase our creativity and product development capabilities. We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and safe.”

“We are excited to partner with Dan Dee International to bring fun and innovative products to our littlest consumers,” adds Kerry Strzelecki, VP of Brand Development, Graco Children’s Products.  “Dan Dee’s expertise in these categories is a welcome addition to the Graco product mix.”