Dan Dee International and its affiliate, Animal Adventure, has announced a multi-year licensing deal with Afro Unicorn – a lifestyle brand representing women and children of colour. Through this agreement, Dan Dee will create plush and décor products based on Afro Unicorn characters and designs, set to launch at retail in 2023.

“Dan Dee is delighted to have been selected as a key licensing partner by Afro Unicorn,” says Mark Matheny, Head of Licensing. “This is an exciting opportunity to help promote the brand’s mission of inspiring children of colour through products that represent their uniqueness. We are proud to be partnering with the team at Afro Unicorn and look forward to playing a pivotal role in delivering their message through our broad retail distribution.”

“I created Afro Unicorn to remind women and children of colour how unique, divine and magical they truly are,” says April Showers, Afro Unicorn’s Founder. “My goal from the beginning was to help normalise black beauty; to give black and brown girls a unicorn that represents them and encourages them to love the skin that they are in and embrace the crown on their heads, [to remind them that] you are unique, you are divine, and you are magical.

“When choosing a company to partner with it’s important for us that they understand the under-representation for children of colour in the market and want to fill that void in a major way to not only change the trajectory on how little brown and black girls see themselves but also how the world views them as well. Dan Dee and Animal Adventure not only understand it, they are committed to carrying out the vision of Afro Unicorn globally. Looking forward to all the unique, divine and magical unicorns that will come out of this partnership.”