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Danger Mouse enters Tesco Opticians with Galaxy Optical

FremantleMedia Kids & Family has signed a deal with Galaxy Optical to produce a new range of Danger Mouse inspired frames for Tesco Opticians.

In a deal struck by the agency Brand & Deliver, the range will be available from August and distributed by Galaxy Optical through 206 Tesco Opticians stores.

The collection will include 12 different Danger Mouse designs accompanied by a bespoke glasses case. From August 26th, for four weeks, dedicated promotional activity will also be available and will include POS, gift-with-purchase, competitions and more.

Tessa Moore, SVP global brand management, FremantleMedia Kids & Family, said: “Danger Mouse has captured a whole new generation of fans since its launch on CBBC. With the second series launching on CBBC ready for the new school year, we are thrilled to be working with galaxy Optical on this exciting new partnership. We’re sure our young fans will enjoy this brand new range of frames.”

Maurice Miller, chairman, Galaxy Optical, added: “At Galaxy Optical we understand the important role vision plays in a child’s development. We want children to be excited and proud to wear their glasses. Through our partnership with FremantleMedia and Danger Mouse we hope to achieve this.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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