Danger Mouse makes ‘big splash’ Down Under

Heroic animated spy, Danger Mouse has enjoyed a successful Australian and New Zealand debut with the launch of new licensing and retail activity.

The series made its return to screens in September 2015 following a 34 year hiatus and made its debut appearance in Australia in February this year.

The series has subsequently been met with a strong positive reaction across the territory with swathes of new licensing partners picking up the FremantleMedia Kids and Family property.

Banter Toys & Collectibles are heading up the distribution of a master toy line from Jazwares across Australia, while a toy partner for the New Zealand market will be revealed in the coming weeks.

In publishing, Penguin Random House has secured the publishing rights for both Australia and New Zealand, while Roadshow has secured the DVD rights for both territories with a new release, Mission Improbable due to launch in May.

Liz Burnett, director consumer products, FremantleMedia Australia, said: “We are absolutely thrilled with the reception our uniquely British hero has received from Australian and New Zealand audiences.

“We are confident that the blend of action, humour and gadgetry is going to translate perfectly to the licensing market and allow Danger Mouse to really stand out from other boys’ properties.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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