The David Lynch American neo-noir mystery Blue Velvet has become the focus of a new licensed fashion line, created by the Italian luxury label, Off White. The collection – developed in collaboration with MGM Studios – was unveiled at Paris Fashion Week.
It includes stylish tees and slacks that feature imagery from 1986’s Blue Velvet, and has been styled to capture the essence of a cult classic film and is set to debut at retail this August 2020.
Blue Velvet is one of only a select few entertainment collaborations created by Off White, an Italian luxury label founded by Virgil Abloh, who also serves as the Men’s Artistic Director for Louis Vuitton. The items featured as part of Paris Fashion Week included Autumn Winter 2020 runway collection looks adorned in varying blue shades and silver embellishments.
More specifically, the line featured a midnight blue, off-the shoulder gown with silver chainmail belt complemented by scalloped, blue velvet heels, a silver embellished blazer and cerulean blue, leather trousers, and a silver sequin, asymmetrical gown paired with midnight blue velvet scalloped heels to evoke the essence of silver screen glamour.
Directed by David Lynch, Blue Velvet is widely considered a cult classic. It stars Kyle MacLachlan, Isabella Rossellini, Dennis Hopper, and Laura Dern, and is named after Bobby Vinton’s 1963 song.
Robert Marick, executive vice president, global consumer products and experiences, at MGM said: “Off White is one of the most influential fashion labels on the market right now and is universally recognised for its unexpected and fresh designs.
“We knew they would have an artful take on Blue Velvet and are thrilled with the line they’ve created, which really captures this amazing film in an authentic and unique way.”
The collaboration with Off White is part of MGM’s growing licensing program to leverage its library of more than 4,000 films, along with its iconic trademark lion logo, to create meaningful programmes around trending genres including horror and Sci-Fi, anniversaries such as the 45th anniversary of Rocky, and more.