Day 2 Licensing Expo keynote to focus on location-based entertainment

Licensing Expo 2022, produced in partnership with industry trade association Licensing International, has lined up senior executives from Falcon’s Beyond, Robert L. Ward, and Moonbug as 2022 keynote panellists confirmed to speak at the Day 2 keynote.

Slated to be held on the expo floor in the Licensing U Theatre at 12-12:45pm on May 25 and accessible to all free of charge, the expert-led panel, moderated by Bay Laurel Advisors, brings together some of the most respected names in the industry for a trend-driven presentation titled “From Dream to Reality: The Power of Brand Licensing for Location-Based Entertainment.” To tune in to the keynote panel, register for Licensing Expo for free here.

Day 2 keynote presenters include:

  • Cecil D. Magpuri, Chief Executive Officer and Co-Founder, Falcon’s Beyond
  • Robert L. Ward, President and Chief Executive Officer, Robert L. Ward, Inc.
  • Susan Vargo, Head of Live Events and Location-based Experiences, Moonbug
  • George Wade, President, Bay Laurel Partners (moderator)

“It will be an honor to join my esteemed peers on-stage at Licensing Expo as a keynote moderator speaking to a topic that I’m incredibly passionate about,” says George Wade, President, Bay Laurel Partners and keynote moderator. “LBE tells stories through experiences and has the unique ability to bring people together, transcending generations and fanbases. It’s really a remarkable and expressive way for brands to build long-lasting relationships with their audience and reach new consumers – I hope the panel ignites new ideas and spurs continued innovation! I look forward to the keynote and reconnecting with the licensing community this May for much needed face-to-face conversation.”

Anna Knight, SVP of Licensing, Informa Markets, says: “We could not be more excited to share the first 2022 Keynote details with the Licensing Expo community. Keynotes are a cornerstone of Licensing Expo; our expert-led presentations bring to light new ways of doing business in a way that taps into consumer trends and arms the audience with inspiring ideas that will drive business forward in a meaningful way.”

This year’s keynote presentations are strategically designed to arm the licensing industry with actionable insights into the latest trends shaped by changing consumer habits and preferences and how brand licensing can be more strategically used as a marketing tool. The Day 1 keynote will be announced shortly.

In addition to keynote presentations, Licensing Expo and Licensing International offer robust educational programming to provide newcomers and experienced licensing professionals insights into the $292 billion licensing industry, with sessions geared toward arming attendees with new tools to drive business forward. The Licensing U agenda, now live and accessible here, spans a range of topics from the basics of licensing – the new rules of retail, to an exploration into the promising world of NFTs.

Only six weeks away, the event continues to attract new registrants daily – new and notable attendees include Fanatics, Kohl’s, Alibaba Group, Burlington Stores, Kimberly-Clark, Gamestop, Moleskine, Coppel, Hot Topic, Walmart, Hybrid Apparel, Mad Engine, Hallmarks Cards, Bioworld and more.

Learn more about Licensing Expo at www.licensingexpo.com

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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