DC Thomson is celebrating a busy year for its Dennis the Menace and Gnasher property as Penguin joins a raft of licensees with a planned range of children’s books.
The new range will kick off with The Diary of Dennis the Menace, written by the renowned author Steven Butler.
The deal with Penguin Group UK is the latest in a host of partnerships that has seen DC Thomson enter the toy, publishing, apparel, gifts and stationery sectors with its Dennis the Menace and Gnasher, Bananaman and Desperate Dan brands.
The Dennis the Menace and Gnasher animated series is enjoying success on CBBC, ranking fifth out of all animation on BBC, reaching over three million viewers.
Meanwhile, Golden Bear has developed a range of Dennis the Menace and Gnasher toys, including a Bashing Buddy and a Prank Kit.
The firm has also undertaken a raft of new developments, drawing from ideas from children and fans of the property. The initiative has so far produced the new Farting Football.
Further licensing activity includes a partnership with Smiffy’s for dress-up, confectionery from Rose Marketing, Abbey Home Media for DVDs, posters from GB Eye, bedding from Ashley Wilde and The Lagoon Group for family games.