DC Thomson has launched a new creative company called Beano Studios, which aims to become the number one choice for 7 to 10 year olds for ‘boredom-busting entertainment’.
Beano Studios will create, curate and deliver entertainment for kids across multiple touchpoints, including new film and TV programmes, a digital platform, live theatrical experiences, consumer products and the comic and annual.
The heart of the offer will be a new digital entertainment network launching in Autumn 2016, packed with content ‘true to the spirit of The Beano’.
“A load of naughty irreverence and rebellion goes a very long way to spark children’s imaginations and Beano has delivered a funny antidote to the boring grown-up world for almost 80 years," said Emma Scott, CEO of Beano Studios.
“From a parents’ point of view, the digital space has become a wild west of unpredictable environments where children might be pressured to grow up too quickly. Only 18 per cent of parents feel there are enough safe, good quality digital destinations for kids. We’re here to change that. To build a safe, trusted world full of cheekiness and energy where kids can be themselves, have fun and live in the moment.”
Launching in Autumn 2016 with an entirely new Beano.com as its hub, and working across YouTube and PopJam, the network will be available on all devices.
James Neal, director of content, added: “Beano Studios is different to anything currently available for kids. We’re all about big and bold entertainment aimed at seven to 10. Whilst there are a lot of entertainment options for early teens and grown-ups, with social networks and content from broadcasters and vloggers alike, there is no single digital destination for children aged seven to 10."
Elsewhere, the first TV production under the Beano Studios banner is Dennis and Gnasher – Unleashed. Set to air in autumn 2017, the new series sees Dennis & Gnasher portrayed in CGI animation for the first time.
Beano Studios is also exploring plans to take Beano characters to bigger screens and stages worldwide.