DC Thomson Consumer Products division has outlined plans to grow the publishing category with partnerships found at this week’s London Book Fair.
The firm is attending the Fair, which runs from April 8th to April 10th, to look for partners for some of its brands including The Beano, The Peoples Friend, Jackie, The Broons and Oor Wullie and Commando.
“DC Thomson’s unique dual position as a licensor of some of Britain’s most iconic publishing brands, and as 3rd party licensee, sets the scene for continued growth and success”, said Tim Collins, head of brand, DC Thomson.
“London Book Fair provides us with the opportunity to look for new licensing partners who have the ability to create fresh narratives for our brands – something that entices new fans whilst engaging the legions of supporters who have stayed loyal to these publishing properties for many years.
“Our consumer products team will be on the lookout for interesting third party brands to work with across magazines and comics in print and digital formats.”
As well as using the Fair to find partners, DC Thomson is also attending the event to promote The Beano, a brand with new book releases scheduled for May and August, and retro brand Jackie, celebrating its 50th anniversary this year.
“We will be using London Book Fair as a platform to promote the vast commercial potential of this retro brand," added Collins.
"Carlton Books launched a 50 years of Jackie anniversary book in 2013 and we are keen to look at publishers who have an interest in exploring key themes from the classic magazine.
"For example, the iconic ‘Cathy and Claire’ advice column which was the talk of school common rooms across the country from the 60s through to the 90s.”
Elsewhere, for The Broons and Oor Wullie brand, DC Thomson Consumer Products has signed Black & White Publishing for a range of fiction and nonfiction books set to launch this summer.
Titles will include The Broons 2015 Calendar, The Broons and Oor Wullie 2015 diaries, Maw Broons Baking Book, Knit Your Own Broons, PC Murdoch’s Notebook, Oor Wullie’s Times Tables Book, Oor Wullie’s ABCs and an Oor Wullie fiction title for the mid-market.
The firm is also looking for brand opportunities for classic war graphic novel Commando and women’s weekly magazine, The People’s Friend.
Collins added: “We are now actively seeking a publishing partner to develop Commando’s rich iconic art style, specifically a fiction range to complement the existing Commando picture-book series.”
Tim Collins will also be presenting his talk ‘Building the Beano into a Children’s Brand for the 21st Century’ at London Book Fair on Wednesday 9th April, 16.00-16.30pm in the Children’s Hub on the show floor in Earls Court One.