DC Thomson has partnered with Discovery Inc to launch a new educational children’s magazine called Animal Planet. The new title will build on Animal Planet’s goal of creating content with global appeal and to keep alive the childhood joy and wonder of animals.
Animal Planet is a brand already known for combining content that explores the bonds forged between animals and humans, and is currently available on screens around the world in more than 205 countries. Through the new Animal Planet magazine, young animal lovers will be able to find information on exotic animals and natural beauty.
Exclusive to Animal Planet magazine, kids can join the #PlanetWarriors club which offers the chance to review books, complete challenges and send in their content to feature in future issues.
Animal Planet also has an exclusive panel of experts who will answer questions from inquisitive readers. Dr Jess French, Michaela Strachan, Ben Fogle and Ellie Harrison will feature every issue, tackling questions submitted by Animal Planet’s #PlanetWarriors. These experts feature alongside Animal Planet’s beloved family, The Irwins, from the channel’s ‘Crikey! It’s The Irwins’.
The launch coincides with children and young people becoming increasingly more engaged in planet earth, its inhabitants and environmental issues. Aimed at seven to 12 year-olds, the monthly magazine will encourage kids to discover a world of big ideas, get involved and be inspired and informed.
DC Thomson Media is one of the UK’s leading media creators, with a number of diverse and successful children’s brands already part of its stable, such as Beano, Animals and You and The Official Jacqueline Wilson magazine.
Maria Welch, head of magazine publishing at DC Thomson Media, said: “We’re delighted to launch Animal Planet in partnership with Discovery. The content is perfect for kids who have a keen interest in the wonders of our planet and Animal Planet promises to be an educational and fun addition to the kids’ magazine market.
“DC Thomson Media has a long and successful history in children’s magazine publishing and the team behind this brand-new launch have brought all of this passion and expertise to Animal Planet.”
Joshua Hearn, licensing and marketing coordinator at Discovery, Inc., added: “In what has been over a year of collaboration, I am truly excited for the launch of our new Animal Planet Magazine. I look forward to developing the inspiring content you will find inside every issue and for our readers to engage with the visually diverse and factual information included.”
Charlotte Payne, international marketing and strategy director at Discovery, Inc., said: “For me, the collaboration with DC Thomson is going to enable us to bring the Animal Planet brand to life beyond the screen, inspiring children of all ages to experience the wonder and joy of the animal kingdom, all while maintaining sustainability through the magazine’s printing and packaging.”