Hype Associates has teamed with DC Thomson Consumer Products to launch a range of The Beano greetings products featuring artwork from the British designer Wayne Hemingway.
DC Thomson has recently collaborated with the designer, alongside artist, Jon Burgerman for two new style guides for its iconic Dennis the Menace and The Beano properties.
Hype became the first licensee on board with the new style guides, delivering its range to independent retailers across the UK.
The company launched its line at this year’s Spring Fair.
Additional companies launching The Beano products at Spring Fair include: The Lagoon Group with an extensive range of games for adults; Wild and Wolf with a range of gifting stationery and homewards; and Gibson Games with a selection of vintage puzzles.
Tim Collins, head of brands, DC Thomson, said: "We are thrilled at both Wayne and the Hemingway team and Jon Burgerman’s collaborations with our Consumer Products team.
"Their love of the brand shines through in the Style Guides that they have produced which are creative and diverse and I believe that they will appeal to a wide range of licensees."