DC Thomson has unveiled a raft of new partnerships for iconic British teen magazine, Jackie.
The slate of new deals spanning apparel, live events, music and homewares includes the first ever Jackie inspired fashion line for women.
DC Thomson has teamed with ASOS Reclaimed to develop a limited edition Jackie clothing collection which will be sold exclusively through ASOS.
The collection has been developed and manufactured by N16 Vintage for ASOS Reclaimed, which specialises in working with vintage fabrics and up-cycled original vintage pieces.
The line of dresses, skirts and outwear will feature original artwork and details drawn directly from the pages of Jackie.
The range features a selection of 10 pieces with prices ranging from £22 to £75 and includes a Love Print Polo Dress, Daisy Print Jumpsuit and Wide Leg Trousers.
“Vintage-inspired fashion is increasingly popular with the ASOS customer and we’re excited to be adding such an iconic magazine to our collaboration roster," said Emma Fox, buying director at ASOS.
Tim Collins, head of brands at DC Thomson, added: “Jackie was the teenage bible of the 1970s, helping young readers find their identity and place in the world,”
“Since its closure, the magazine has left an undeniable affection across the nation and now we’re committed to harnessing the legacy of the publication and transforming Jackie into a label for 70s music and fashion.
"We want to appeal to consumers of all ages – anyone who enjoys the music, pop culture and designs from the era – with high quality product ranges and innovative collaborations.”
Elsewhere, a new production of Jackie the Musical is set to begin its nationwide tour of the UK later this year and DC Thomson has also signed leading interiors company Surface View to launch a collection of classic 1970s murals, epic posters, canvas prints and window film.
Each image reinterprets classic story-telling artwork from the magazine, with designs including ‘The Girl Who Never Was’, ‘Never Trust a Boy like Me’ and ‘The Things That Can Happen on a Starlit Night’.
“We are excited to be welcoming the arrival of Jackie magazine to Surface View," said Tom Pickford, marketing manager at Surface View.
"From black and white comic book strips to psychedelic graphic art, each image captures the essence of the magazine that was so appealing to young girls.”
In addition to these new partnerships, a collection of Jackie compilation albums have been released by Universal Music. All releases have been supported by successful TV advertising campaigns and have sold a combined total of 100,000 CDs in the UK to date.