In a new partnership with John Hornby Skewes and Co Ltd, DC Thomson has revealed its first line of Beano branded Real Musical Instruments.
The new range – initially made up of Ukulele Outfits, a Beano Junior Guitar Outfit and a Beano Junior Drum Kit – will debut at the annual John Hornby Skewes Event trade show this June.
The range will then launch into independent music stores across the UK and the international market including the US, Australia and Hong Kong this summer.
Aimed at kids aged five and upwards the collection features popular characters for the iconic comic including Dennis the Menace, Gnasher and Minnie the Minx.
Tim Collins, head of brands at DC Thomson, said: “JHS feature only two licensed musical instrument ranges and The Beano is one of them, it is such a privilege.
“This exciting new partnership expands our licensing programme in a category that we feel is a natural fit for The Beano.
“Previous rock gods who have been part of The Beano include Eric Clapton, The Kaiser Chiefs and One Direction.”
JHS managing director, Dennis Drumm, added: “When I was a lad, rushing along to the newsagents to spend my shiny sixpence on the latest issue of The Beano, I couldn’t have imagined all these years later, I’d be involved with my favourite characters, Dennis, Minnie and Gnasher.
“We’re delighted to have the opportunity to work with DC Thomson and these wonderful, iconic British characters which for over half a century, have brought the tears of laughter to millions.”