DC to celebrate global Batman Day and puts wheels in motion with GPS app Waze

DC has revealed its plans for a global Batman Day celebration taking place on September 19th this year, inviting fans from across the globe to participate in a range of Batman-themed activities.

The celebration will kick off with a new partnership with the GPS navigation app Waze, introducing a Batman and The Riddler theme to the system, alongside a collection of Waze and DC Super Hero or Super-Villain playlists on Spotify while driving via the Waze Audio Player feature to complete the driving experience.

On top of this, free digital comics, free activity kits for kids, a Batman Virtual 5K and 10K run or walk, and even a digital mystery to solve in which fans can take on the role of the caped crusader, will all launch in celebration of the DC super hero.

Fans can also team up with Batman to protect Gotham City in a series of digital activities, such as joining the celebration on social media and helping Batman to piece together a series of clues left behind by The Riddler. Players who successfully decode the mischievous hints will unlock exclusive, limited-time reveals.

The adventure begins when the virtual Bat-Signal lights up at 12PM PT, September 18, on the @DCComics Twitter.

The new Waze Batman theme allows for more than 100 million monthly active Waze users to ride along with Batman and The Riddler from August 31 to October 31.

Waze drivers can opt to hear directions in the style of Batman, voiced by Batman: The Animated Series actor Kevin Conroy, as well as select a custom Batmobile icon and Batman mood. Drivers who want a slightly more villainous experience can select The Riddler voice directions (voiced by actor Wally Wingert), mood and custom vehicle. Waze users worldwide can experience the Batman theme in English, Spanish, and Portuguese.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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