Decca Records, the UK’s longest-running record label has teamed with the London craft beer company, Portobello Brewing Company, to launch its new, collaborative beer, the Decca Supreme Ale.
Like Decca, which has worked with an array of world-class artists and has released numerous landmark records, the new Session Ale aims to offer a well-rounded and meticulously crafted finish.
Decca 90 curator, Daryl Easlea, commented: “To mark the final phase of Decca’s 90th anniversary, we are absolutely delighted to celebrate with this fine session ale brewed by our friends at the Portobello Brewery.”
The partnership has been formed as Decca readies for its 90th anniversary celebrations, extnding activity to a special Classic FM Live Decca 90 Gala, in which the pairing will put on a special concert at the Royal Albert Hall in London, before taking to the Cheltenham International Book Festival, where Decca will host a panel discussion on its history, and examine the pivotal moments that helped shape the label and what the future holds.
Since its formation in 1929, Decca has burgeoned from a prosperous British company to a fully-fledged international powerhouse – quickly earning the title as ‘The Supreme Record Company’. It has been the home to legendary musicians from Luciano Pavarotti to David Bowie, Dame Vera Lynn to Bing Crosby, Tom Jones to Billie Holiday, and is now providing the platform for a new generation of ambitious artists at the forefront of their scenes.
Throughout 2019, Decca has been celebrating its nine decades, marking the occasion with: the release of The Supreme Record Company: The Story Of Decca Records 1929-2019 book, the critically-acclaimed Ron Howard-directed Pavarotti feature film, a packed out event at London’s prestigious V&A Museum, a unique series of concerts in London, Berlin and Paris, 90 reissues and releases, podcasts, radio shows and more.