Deal marks the first foray into the US market for the brand.

Deer Little Forest app on the way from Playrific

Deer Little Forest has signed a deal with mobile content developer Playrific to create and distribute digital assets for the brand.

The deal marks the first foray into the US market for the brand and will see Boston-based Playrific produce a stand-alone app for iOS and Android mobile devices and tablets that will be distributed through iTunes, Google Play and Amazon Kindle App stores.

The app, which will launch this summer, will use pre-existing images, characters and digital assets to create eBooks, puzzles, colouring, maker activities, Match3 games and more. 

“This is a very positive and up-lifting brand," said Beth Marcus, CEO of Playrific.

"We look forward to bringing the Deer Little Forest message and songs to kids in the mobile environment.”

Lisa Hryniewicz, agent for Deer Little Forest, added: “We are delighted that Deer Little Forest will come to life on this key platform, while also moving into the US market.

"Playrific’s engaging catalogue of pre-school apps is a great place for our characters to enter the American market.”

The property is currently being developed as a 52 x 11 min pre-school series with King Rollo Films (Poppy Cat, Mama Mirabelle, Maisy, Humf). The book publishing rights are in discussion while licences for magazine activity pages, greeting cards and t-shirts have been signed both in the UK and abroad.

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