Deer Little Forest plants itself in the Nordics with Ferly

The children’s oriented arts and lifestyle brand Deer Little Forest is planting roots across Sweden, Denmark, Norway, Finland and Iceland.

Leading the brand’s move into the region is Ferly, the global entertainment company charged with developing the IP’s licensing status in the Nordics.

This will be complemented by a publishing roll out across Europe, excluding the UK.

The broad-based deal will see the companies work together to exploit current licensing and publishing assets across traditional category lines, as well as create new content for various platforms, kicking off with publishing.

Additionally, Ferly with work together with other DLF agents on the creation and representation of publishing content, such as board, activity and story books.

Heikki Laaninen, Head of Licensing of Ferly, commented: “We’re excited to work with Koko Rose Media on its innovative brand, Deer Little Forest. This is the kind of vibrant storytelling and artistic design that we believe will absolutely appeal to Nordic audiences.”

“We are thrilled to be working with the out-of-the-box thinkers at Ferly," added Lisa Hryniewicz, managing director of Koko Rose Media. 

"Ferly’s team has a rare combination of progressive strategy and traditional creativity, ideal for taking high-quality properties to the top of a competitive industry.

“Ferly also has a very flexible and responsive structure, able to respond and adapt quickly to a challenging and evolving market. We know that DLF is in the best hands possible”

Deer Little forest licensing and publishing rights are represented in the UK by the arts and lifestyle agency This Is Iris and in the US by The Lantic Group. 

The Ferly deal is the latest in a recent number of steps to take the brand to a wider international audience. It follows particular success for the brand in Japan where it is managed by Honmoku Files.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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