Deer Little Forest secures Russian licensing agent

The popular arts and lifestyle brand Deer Little Forest is growing its global reach as the property secures a new licensing agent for Russia and CIS.

Koko Rose Media has named Icon Company Ltd as its Russian partner, bringing the the brand’s global licensing network to a total of 27 countries. 

Icon Licensing is an independent licensing agency founded in 2012, headed by CEO Maria Tkachenko. Icon’s roster of international and local clients includes arts and lifestyle, character, and fashion brands such as Little Mole, Burda, Olly, Sega and Frida Kahlo. 

Tkachenko, commented: “We’re very enthusiastic to start our cooperation with Koko Rose Media and Deer Little Forest. 

"We were attracted by the brand’s unique style and its development story from greeting cards to a distinct brand for both preschool and arts and lifestyle. Moreover, the idea of a band of woodland friends will be clear to our kids and parents, and we see great potential in our territories for development, starting with picture books and paper products to toys, apparel, confectionery, BTS and other products.”

Lisa Hryniewicz, managing director of Koko Rose Media, added: “We are delighted to partner with Icon Company in Russia and Eastern Europe, countries that are a natural fit for Jo’s charming and artistic designs.

"Icon’s experience and ingenuity in developing arts and lifestyle brands in this important market make it the ideal partner for Deer Little Forest."

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