DHX Brands is collaborating with Jo Jingles to create a branded In The Night Garden activity programme for pre-schoolers.
Throughout the Autumn Term 2015 the activity programme developed alongside Jo Jingles will reach over 30,000 young fans as part of their daily classes. Utilising the music, movements and rhymes from the In the Night Garden television series, the branded sessions aim to enrich and enhance the existing pre-school schedule.
Charlotte Hill, senior brand manager at DHX Brands said: “In the Night Garden presents a magical world which pre-schoolers are now able to access in a whole new way.
"Music and dance are key components of early learning and we are confident that the programme we have developed alongside our fantastic partners will be a new favourite. The sessions will be widely promoted through national and local advertising, on social media, on all In the Night Garden platforms, as well as on ichild.co.uk.”
To engage with the show’s loyal fan base, DHX Brands has created fresh consumer touch points such as a brand new immersive website, a pioneering web app, and new social media platforms.