DHX Brands and Paragon Creative partner for Teletubbies, In The Night Garden and Twirlywoos attractions

DHX Media’s consumer products arm, DHX Brands, is teaming up with Paragon Creative to develop themed attractions for Teletubbies, In The Night Garden and Twirlywoos.

As part of the deal, Paragon Creative will offer bespoke design, manufacture and build solutions within the UK, continental Europe and the Middle East.

“We are thrilled to be working with the team at Paragon Creative to bring our brands to life through location-based entertainment,” said Danielle Tanton, live events and attractions manager at DHX Brands.

“Paragon’s expertise in this field and their strong creative ideas mean that licensees can easily bring these much-loved brands to fans in a wholly new immersive, interactive and engaging way.”

The designs will feature Family Entertainment Centre (FEC) concepts and themed ride-based attractions, boasting elements from each of the kids’ shows.

Mark Pyrah, CEO at Paragon, added: “We are certainly seeing a strong demand in the worldwide FEC and Theme Park markets for branded turnkey attractions, and we are delighted to be working with DHX Brands who are allowing us access to some of the most important children’s brands in the world.“

Tom Roe, commercial director at DHX Brands, commented: “These enduring properties from the DHX stable are perfect for family attractions.

“Building a location-based entertainment business is part of our long-term strategy for our brands, and we are very pleased to have Paragon as our design and build collaborators.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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