DHX Brands secures new US partners for Teletubbies

DHX Brands has signed six new North American licensees for Teletubbies, in a series of deals brokered by CPLG North America.

Hybrid is set to develop Teletubbies apparel, Amscan is on board for paper and party goods while Playtex has signed on to launch sippy cups, bottles, pacifiers and infant meals.

Elsewhere, Global Brands Group/AME is creating Teletubbies sleepwear, Rasta Imposta is on board for costumes and novelty hats and TabTale has signed as the second app partner for the pre-school brand.

“These new deals, signed in the lead up to the US broadcast launch on Nick Jr are testament to the overwhelming interest in this brand from licensees in North America," said Tom Roe, commercial director, DHX Brands.

"It’s a very exciting time – we have great companies on board for consumer products and we are looking forward to growing the Teletubbies presence in North America for a new generation of fans.”

The new partners join existing Teletubbies licensees, including Sony Pictures Home Entertainment (global DVD and digital), Spin Master (North American master toy distributor), Accessory Innovations (bags, backpacks, hats), SG Company (footwear), Franco Manufacturing (juvenile bedding), Betesh (toddler bedding), VTech (electronic learning toys) and Cube Interactive (apps).

The new Teletubbies series launched last month on Nick Jr. in the US and is also airing on Family Jr. in Canada.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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