DHX Media and Signature Gifts partner for In the Night Garden personalised range

DHX Brands, the consumer products arm of DHX Media, has secured a new agreement with the UK personalised gifts company, Signature Gifts, for a new range of In the Night Garden items.

Under the partnership, fans of the CBeebies pre-school series will now be able to have their name and picture next to their favourite characters, such as Igglepiggle and Upsy Daisy on a wide range of gifts.

The products include special keepsake items such as canvases, memory boxes, photo frames, message cards and Christmas baubles, as well as more everyday items including: cushions, breakfast sets, drink bottles and mugs.

The products, which retail from £12.99, are available in the UK from the Signature Gifts website along with other leading e-commerce sites, including: Studio, Shop Direct and Getting Personal.

Debbi Hancock, managing director, Signature Gifts, said: “The In the Night Garden brand has been going strong for over a decade now, delighting millions of children across the country. We are ecstatic to be producing this wonderful range of gifts and look forward to a long and fruitful partnership with the highly talented team at DHX Brands.”

Alessia Foster, head of product development, DHX Brands, added: “We are delighted to team up with Signature Gifts for this beautifully designed new range of quality merchandise. Signature has an enviable track record in this sector and we are sure that young children will love getting closer to their favourite In the Night Garden characters with these colourful products.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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