DHX Media grows Teletubbies in China with new streaming and licensing partners

DHX Media is expanding the global reach of its hit pre-school series, Teletubbies following a deal with China’s streaming platform, iQIYI.

Under the new partnership, iQIYI will deliver seasons one and two of the show to Chinese audiences via subscription, video-on-demand and ad-supported video-on-demand services.

Season one will premiere in the territory on June 1st this year.

DHX Media has already licensed over 9,700 half hours of content across numerous digital and linear services in China.

In a separate deal, DHX Brands has appointed Promotional Partners Worlwide as the licensing agent for Teletubbies in China as it aims to tap into the potential within the country for the Teletubbies consumer products programme.

Josh Scherba, EVP distribution and content at DHX Media, said: “China is a major market for the new Teletubbies as we continue the global rollout of the brand.

“We are delighted that leading digital platforms continue to licence more of our kids’ programming. iQIYI is ideally suited to deliver the new series to Chinese audiences. The show will be available across all devices, building on the tremendous legacy that these characters have in China.”

Peter Byrne, EVP, DHX Brands, added: “DHX Brands is delighted to be working with licensing industry leaders PPW as we bring the new Teletubbies to today’s audience in China.

“PPW’s expertise in the launch and establishment of pre-school properties in the Chinese market is unrivalled and we look forward to successfully building the Teletubbies consumer products programme together.”

With approximately 226 million children under the age of 14 on the Chinese mainland, and the number of newborns expected to climb to 21 million a year by 20121, the market potential for Teletubbies has been labelled ‘highly significant.’

Across China, retail sales of toys and games has grown at an average annual rate of two per cent from 2010 to 2015. It is expected to exceed $43.5bn within the next two years.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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