DHX Media rebrands as WildBrain as it appoints new CEO

DHX Media has undergone a company wide rebranding under the name WildBrain following the appointment of Eric Ellenbogen as its new chief executive officer and vice chair.

Both mark a big move for the company, who has already begun rolling out the rebrand, as both land as DHX (now WildBrain) details a revenue rise of 12 per cent to $108.8 million in its fourth quarter and year-end results.

Ellenbogen, WildBrain’s newly appointed CEO, said: “In Fiscal 2019, we advanced our priorities of creating premium content, growing our AVOD business, improving our cash flow and strengthening our balance sheet.

“In Q4 2019, revenue rose 12 per cent to $108.8 million and adjusted EBITDA was up 26 per cent to $20.2 million.

“Rebranding as WildBrain embraces our commitment to creativity, imagination and innovation, and our 360° approach to brand management. For many years, our WildBrain group has been at the leading edge of the digital media business.

“As that landscape continues to rapidly evolve, now is time to unify all the parts of our Company under both the name and entrepreneurial culture that WildBrain represents.”

Also revealed in its Q4 results is a full year revenue growth for WildBrain who saw an increase to $439.8 million from $434.4 million in Fiscal 2018. WildBrain revenue rose 25 per cent to $17.9 million vs Q4 2018 and was up 20 per cent year-over-year to $69.0 million.

Distribution revenue (excluding WildBrain) grew 46 per cent to $16.6 million compared to Q4 2018, but was down 10 per cent year-over-year to $59.8 million.

Consumer products-owned revenue grew 22 per cent to $38.6 million vs Q4 2018, and rose 11 per cent year-over-year to $160.3 million, driven by Peanuts.

Net loss for Q4 2019 was $62.8 million versus a net loss of $21.6 million in Q4 2018. Net loss for Fiscal 2019 was $101.5 million versus a net loss of $14.1 million a year ago. Net loss for the full year was mainly impacted by a $104.9 million write-down in 2H 2019 and a higher portion of net income to non-controlling interests of $23.3 million.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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